Jan 31, 2011

Airports and Holograms: A Dystopian Nightmare

Luton Airport in the UK is now unveiling holograms. But what purpose could an airport possibly have for a talking hologram? Why, to tell everyone to take off their belts and prepare to be inspected, of course!

The current argument is that people will pay more attention to Holly and Graham than signs and videos, thus improving customer service. I have to wonder, how is a shinier form of signage in security an improvement in customer service? These things can't be cheap. I wouldn't be surprised at all to find a subsidy behind all of this.

When you add holographs to a place as lifeless and soul-sucking as an airport security checkpoint, I can't help but think the result will look like Bladerunner. Perhaps they'll also add a voight kampff test as well.


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